Learning About Users
Project Overview
I wrote a report to the web designers of a restaurant for my Usability and UX class. The goal of the report was to demonstrate how to improve the website’s usability based on qualitative data.
Skills
- Analyzing qualitative data
- Data visualization
- Survey design
- Usability
Tools
- Microsoft PowerPoint
- Microsoft Word
- Qualtrics
To create greater usability for restaurant websites, I created a survey using Qualtrics to generate data about who the target user was. I used the data to create a persona, producing a structured view of the target user.
Website designers would have an easier time understanding how to redesign the website if they knew who they were redesigning it for.
I created a journey map to show the typical path a user would take when completing a task, starting with exposure and ending with reflection.
Breaking down data visually for website designers created greater impact about the issues and the urgency to fix them.